Studio
Our Story

Built by makers,
for makers

Pendulum3D was founded in San Francisco in 2016 by a small team of designers and engineers who were tired of choosing between beautiful and functional. We build both.

Creative team collaborating in a modern dark studio space, multiple screens showing design work, warm ambient lighting, professional and focused atmosphere
Founded
San Francisco, 2016
18
Full-time team
4
Global studios
31
Design awards
$0
Outside funding
Our Beliefs

What we
believe

Four principles that guide every decision we make — from the first client call to the final file delivery.

01

Motion is meaning

Static design is a sketch. The way something moves reveals its character. We treat animation as a design material, not an afterthought.

02

Specificity over style

Trends are borrowed. Specific, rigorous solutions to real problems are owned. We obsess over the brief before we touch the tools.

03

Craft without ego

The best idea wins, regardless of who has it. We bring skill and humility to every collaboration — with clients and within the team.

04

Make it last

We design for longevity. A brand we build today should feel relevant in 10 years. We reject disposable aesthetics.

The Team

The people
behind the work

18 full-time specialists across design, engineering, strategy, and production.

Professional portrait of a confident creative director with warm studio lighting and a dark background

Zara Okafor

Founder & Creative Director
Brand · Strategy · 3D
Portrait of a focused software engineer in a modern dark office environment with ambient lighting

Marcus Tanaka

Head of Technology
Engineering · Systems · API
Creative professional portrait with dramatic side lighting against a dark background in a studio setting

Lena Kowalczyk

Lead Motion Designer
Motion · 3D · Cinema 4D
Portrait of a thoughtful designer with natural lighting and a minimal dark background

Dayo Adeyemi

Senior Brand Designer
Identity · Typography · Print
Timeline

10 years of
momentum

Work with us
2016

Studio founded in San Francisco with 3 people and a shared studio space.

2018

First major brand identity project for Vertex Fashion Group. 10-person team.

2020

Launched remote-first model. Expanded to London and Tokyo.

2022

Won 12 design awards including two Red Dot distinctions.

2024

Began development of Pendulum Studio OS. 18-person team globally.

2026

Studio OS public beta. 180+ projects shipped. Still proudly independent.